BACKGROUND

Kara Loewentheil knew that her podcast was the #1 driver behind landing new clients, so she wanted to invest in growing that audience. While she had team members who specialized in marketing, they weren’t equipped to pitch podcasts on her behalf and she didn’t have the bandwidth to do it herself.

What’s more, she wasn’t familiar with the podcast space, so she wasn’t sure which shows she should be pitching or which would convert well for her.

OUR STRATEGY

We knew that Kara wanted to broaden her audience and go more mainstream, so we targeted shows with 500+ reviews and ample social media followings. Then, in the pitch, we emphasized Kara’s positioning as a fluff-free life coach with a message for professional women that speaks to our modern problems like FOMO, imposter syndrome, self-care, and online dating.

Her podcast was already popular with over 1k reviews and 4M downloads, so we leveraged that resonance as well to attract high-profile interview opportunities.

HER RESULTS

In tandem with Kara’s marketing strategy, her podcast reviews ballooned from 1k to 2.2k reviews and her downloads increased to over 5M in less than 12 months.

As a result of our pitch efforts, Kara landed interviews on major shows aligned with her target audience like: