Occupation: Diversity, Equity, and Inclusion Coach and Consultant, Owner of Silver Immersion Beauty Salon

Goal: Continue attracting 1x1 clients to her growing waitlist through quality podcast interviews 

BACKGROUND

Before Erica Courdae was a client, she was a friend -- one that always pushed me to weave diversity, equity, and inclusion within how I operate my agency. So, of course, I was delighted when she reached out to ask if I could pitch her to be on podcasts. 

She had seen a lot of success with using podcast guesting as a way to attract new 1x1 clients to her already growing waitlist, and she wanted to keep that momentum going. 

My goal? Secure interviews on mid- and top-tier shows that have at least 50+ reviews on Apple Podcasts.

MY STRATEGY

Erica was eager to build out her waitlist while also raising her profile to get more speaking engagements on her calendar, so I created specific criteria about the caliber of shows I would reach out to. The shows had to have 50+ reviews on Apple Podcasts, their combined social media following had to be at least 20k, and they needed to be an influencer with a deep network.

What’s more, I leveraged her experience as a brick-and-mortar salon owner and paired it with her DEI advice and her personal narrative of being a Black mother to biracial children. That gave her a unique perspective that other DEI consultants couldn’t offer.

HER RESULTS

Over the course of 6 months, I booked 27 quality podcast interviews for Erica!

Some of the most notable shows include:

• A Well-Designed Business with LuAnn Nigara

• The Online Business Show with Tyler J. McCall 

•  The New Generation Entrepreneur Podcast with Brandon Lucero

•  TyePod with Tianna Tye

• Untapped with Natalie Sisson

• Whiskey & Work with Kelsey Murphy

WORK WITH ME 

If you’re looking for results like Erica’s, check out my services here.