PR Proposals — Ginkgo Public Relations

Emerging Voice: The entrepreneur has a methodology or framework that they’ve been honing and refining with 1x1 clients for years. They might have a podcast and may have done a few interviews, but they haven’t been intentional about their visibility efforts. They’ve cast a small, but not a wide, net. They’re finally ready to grow their platform and get their work in front of more influential people with larger audiences. Like all of my clients, they deeply believe in their work and its potential to help folks heal from wrongs that have systemic oppression at the root.

Option 1: Publicist on Demand Half-Day Intensive

Option 2: Publicist on Demand Intensive - Luxe

This package includes a weeklong intensive to equip you with everything you need to get booked on ideal podcasts. This is ideal for entrepreneurs who are wondering how they can stand out

The Go-To Voice: They’re ready to consolidate their body of work into a book. They’ve built an audience of 10k+ on social media and have a list of 5,000+. They’ve been featured in mainstream media and have a steady stream of clients enrolling in their group programs. With a book on the horizon, they’re looking to expand their reach beyond their existing audience so they can look more attractive to agents and publishers (and land a more significant book deal). On the flip side, this person may already have a book deal in the bag with their dream publisher, but they know that they’ll still need external support for PR. So they’re seeking a strategic thought partner to develop a plan that will complement their own marketing efforts along with their publisher’s.

DIY Author: I’m thinking of someone like Nancy, Amelia or Amanda here. They’re planning on self-publishing their book or they already have and are looking to reactivate interest in it. While they’ve been successful at building their own platform with an audience that trusts them, they feel less confident when it comes to landing visibility opportunities. They’re not sure what you need to do to book podcast interviews or to land mentions in mainstream publications. They refuse to let their limited knowledge of PR diminish the impact that their book and their work has the potential to make, so they’re seeking a sustainable, comprehensive strategy that will help them launch or re-launch their book into the world.