Buuuuut turns out researching and writing thoughtful pitches to get that kind of exposure takes A LOT of time. You’re well aware that the publicity could grow your influence, your social capital, and your email list, but when you look at your list of to-do's, pitching tends to fall toward the bottom.
Plus, you know that you only get one chance to make a first impression. So the idea of pitching big-time names makes you nervous.
You don't want to sound artificial. You don't want to be annoying. You don't want to end a potential relationship before it starts. And you definitely don't want to waste time you could have spent on client work only to hear a "no" at the end of the email thread. (Rejection sucks, I hear you.)
That’s why I offer my “PITCH FOR ME, PLEASE” PR package.
Because you have more important things to do than learn how to be your own publicist.
CLIENT FEATURES
Clients hire me for podcast tours when they want to:
Develop their thought leadership platform (they’ve been quietly doing this work for YEARS and they’re ready to be known for it)
Publish their first, second, third, or thirtieth book
Increase brand awareness in conjunction with the launch of a new service or product
It’s for you if you’re an established business owner who is ready to:
Amplify your message so you can get hundreds of new people on your email list
Start and nurture relationships with entrepreneurs on your influencer crush list
Build social capital so others begin to see you as the go-to person in your field
Create or expand your “As Seen In” logo bar on your homepage to enhance credibility
MY COLD, HARD PITCHING PROCESS
aka. How I get you booked
STEP 1 // STRATEGY.
Is your message ready for podcasts? To start our work together, we’ll evaluate your messaging, create sound bites for you, and develop stories (what the media calls “hooks” or “angles”) that will make your business relevant and interesting to podcast hosts and producers.
STEP 2 // ALIGNMENT.
Then, I’ll choose your ideal podcasts -- the ones where all of your dream clients and customers hang out on. Because the goal IS NOT to be featured everywhere; it’s getting featured in all of the RIGHT places.
STEP 3 // PITCH IT GOOD.
Then I’ll start pitching for you. I’ll send you regular recaps that shows you which shows I’ve pitched and what interviews you’ve landed.
STEP 4 // PERSISTENT (AND POLITE) FOLLOW UP.
The truth is that most features/interviews/relationships are made from following up, which I’ll always do in a polite manner on your behalf.
STEP 5A // CELEBRATE.
You get booked. We celebrate. You book in a time with the host and prepare for your interview. We send a thank you card because kindness + gratitude go a loooong way.
STEP 5B. // MOVE ON.
You don’t get booked. But now you have an opening to continue the conversation because a “no” to an interview never means “no” to a relationship.
And a few bonuses (because giving useful gifts makes me happy):
If you don't have one already, I'll help you create a press kit, which makes you look oh-so-profesh and reduces the admin-related back and forth.
I’m always available for media training so that each interview you give creates the impact you want to make.
What I WON’T do you for in this package:
Help you figure out your core message
PACKAGE 1 || INCREASE BRAND AWARENESS
6-month package starts at $9,500 or $1,650/month
You’re ready to start putting yourself out there because your podcast needs new listeners, your email list is ready to grow, or you want to attract new 1-1 clients. In this option, we’ll pitch you for podcasts so you can get known and get in front of potential customers and clients.
PACKAGE 2 || DEVELOP THOUGHT LEADERSHIP PLATFORM
6-month package starts at $12,000 or $2,050/month
This is perfect for the entrepreneur who has been quietly doing incredible work for years and is ready to be known for it. They are looking to grow their numbers so they can be more attractive to a book agent or a publisher or want to continue promoting their previously-published book.
PACKAGE 3 || ORGANIZE A PODCAST TOUR
6-month package starts at $21,000 or $3,500/month
You’ve got a big idea in the form of a book, program, or product coming out in the next year, and you need help getting exposure on the ALL of the right podcasts. I’ll do my best to ensure your new baby feels like the song people just can’t get out of their heads.
6-MONTH MINIMUM: If we decide to work together, it will be a minimum 6-month commitment. That agreement will also state that there are no refunds and no guarantees. If you’re uncomfortable with that but want to find other ways to learn how to pitch yourself, I recommend checking out Mai-kee Tsang, Brittney Lynn, Selena Soo, Janet Murray’s Soulful PR, or PR Couture.
Want to hear about my street cred in the pR world?
I started pitching news stations when I was 19. I would get up at 4am and cold call editors in NYC until I heard "yes". After securing mentions from national outlets like CNN and NBC for an entrepreneur who was virtually unknown at the time, I transferred those skills to land over 10k in podcast sponsorships and grow my own podcast to over 2M downloads.
Now, at this point in my career, I’ve pitched thousands of podcasts, journalists, editors, and producers, and I’m particularly effective at using cold pitches to land press. While I do have contacts across the wellness, self-help, entrepreneurship, and leadership niches, I don’t need them to generate visibility for you and your story.
“There are so many reasons I unequivocally recommend Cher on all things publicity it’s challenging to know where even to begin. She is a masterful writer - customizing her pitches for each podcast, TV, print or online media outlet she pitches. She follows up - and is classy and persuasive when she does. She brings innovative ideas to client meetings and is totally self-directed in executing everything she commits to. She took exceptional care of my approximately 100 book ambassadors. She is unparalleled organizationally - tracking EVERYTHING she does! She is super communicative - letting the client know exactly what she’s doing behind the scenes. And perhaps most importantly, she gets you press! During our 9 month engagement, Cher got me over three dozen podcast interviews (including lots of high profile ones like Emerging Women, The Amber Lilyestrom Show and Christine Hassler’s Over It & On With It), a feature in a regional glossy magazine, profiles and book reviews on influencer sites like Create & Cultivate, Mavenly + Co and PR Couture, and multiple TV segments. One of the top podcast hosts in the country told me, “I’ve never worked with an author’s publicist who was more professional and gracious than Cher.” And I agree! Whether you are looking for support with booking the right podcasts for your business goals or looking for publicity support across media platforms, Cher is your woman.
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FAQ
1) But I don’t have a professional, fancypants microphone. - That's fine! If you become a client of mine, I’ll gift you the full setup.
2) I just started my business a few months ago, but I know my message inside + out, upside + down. Am I still a good fit? - That’s to be determined. Write me, and I can evaluate if getting media coverage is really the next best step for you.
3) I want a guarantee that I’ll be booked for the podcast interviews. - Sigh, I wish I could give you that. But pitching is a tricky, no-guarantee game. You do your best to get the messaging tight + clear. It’s perfect. Then maybe the host decides to end the show and already has all her guests lined up. Or perhaps he’s going through a family emergency and the show is on hold for the next six months. It also might happen that the pitch just doesn’t fit with the direction the show to take. Stuff that we can’t know if we’re not in her head. That’s why our fallback is always building relationships, which are often more valuable than an interview.
4) Do I have to have existing connections with producers or podcast hosts? - Nope.
5) I don’t have the budget. Would you consider a payment plan? - Normally, yes. But for something like this, I recommend that you save your money and funnel it towards less-risky investments, like hiring a VA to free up some of your time or investing in software that will help you run your next program.