You want to:

• Stop being the best-kept secret and become one of the first names that come to mind for support in your respective industry.

• Learn how to pitch in a way that’s effective, helpful, and personalized.

• Understand which outlets you need to target to get the best results - book sales, list building, etc -- instead of wasting time with opportunities that won’t convert

• Craft story ideas, messages, and headlines that will make journalists, editors, producers, conference organizers, and podcast hosts reply back with “Tell me more”

• Use the promotion of your book / service / product to raise your proverbial flag high and amplify the conversation you’ve started about a bigger issue related to your business message.

• Deliver your key message in a way that is memorable, relatable, and strategic so you can attract new 1x1 leads, boost enrollment for your group program, or sell books

As a recap, you can use our 90 minutes together to:

• Develop key talking points for your pitch

• Write personalized pitch templates to journalists, editors, producers, and podcast hosts

• Craft a curated media list of 20-30 key publications + podcasts with contact info

• Create a press kit that journalists, editors, producers and podcast hosts will love you for providing

• Get media training so you nail your next interview

Why work with me?

• I have over a decade of experience in PR and digital marketing - getting results for my clients and myself in the form of TV segment interviews, glossy magazine features, podcast sponsorships, or article mentions and operating in a way that prompted one podcast host to tell my client, “I've never worked with an author's publicist who was more professional and gracious than Cher."

• My background in digital marketing makes me more than just a publicist. That means I offer strategic advice on how my clients can use the media they get to build their lists or sell their services in the classiest and most efficient way.

• I specialize in writing COLD pitches. It’s my jam. I love writing an email to a stranger and making it into a letter that is personalized, feels warm, and brightens the reader’s day. That means you’re more likely to get booked or land press even if you don’t have an existing relationship with someone.

• I’ve worked with hundreds of podcast hosts and producers and know who and what they’re looking for in a guest. In fact, one podcast host said, “Cher is the only publicist that knows how to pitch the show.”

• I love working with BIPOC or LGBTQIA+ business owners and authors who want to do good in this often confusing, chaotic world that we call home. And I walk my talk by building giving back into my business model. For every client we sign, every referral we get, and every interview we land, we donate a small portion of our revenue to a specific monthly charity.

90-Minute Consultation

Starts at $1250

To help you craft effective PR strategies and connect with a media in a way that gets you meaningful press, I’ll conduct a consultation or training over Zoom that will speak to specific challenges you’ve been experiencing.

• You will receive video and audio recordings as well as a PDF recapping what you learned.

• You have access to me for 14 days after our training to ask questions.

OPTION 2 || VIRTUAL Half-Day Training

Starts at $3000

This package will be customized to 1-2 of your team members. We’ll focus on amplifying the strengths they already have while also creating a plan to develop their weaker skills that are a must to successfully execute a public relations strategy.

This team member will also receive unlimited email access to me for two full weeks after the training so they can ask me questions in real time. Your team will receive video and audio recordings as well as a PDF recapping what they learned.

OPTION 3 || VIRTUAL Full-Day Training

Starts at $5000

This package will be customized to each of your team members. We’ll focus on amplifying the strengths they already have while also creating a plan to develop their weaker skills that are a must to successfully execute a public relations strategy.

Your team members will also receive unlimited email access to me for two full weeks after the training so they can ask me questions in real time. Your team will receive video and audio recordings as well as a PDF recapping what they learned.

Want to see the exact results I’ve gotten for clients? Here is a document where I keep track of them all.

Ready to book a team training with me?

FAQ

Could we split the full or half-day trainings into more than one session?

Absolutely! If it works better for you, we could split either the half or full-day training into 1, 2, or 3 sessions within a month-long period.

If we want to book a package but not have it until later, what do we do?

No problem at all. I’ll send an agreement over and ask for a 20% deposit. Then the remaining payment can be completed up to one week before the training.