Occupation: Founder of EmancipatED, Consultant

Goal: Drive sales to her new product and attract new consulting gigs

BACKGROUND

When Dr. Menzies came to me, she was in the final stages of developing her product. What’s more, it was right around the time when DEI was exploding as a major topic of interest. She wanted to become known for sharing the stories of Maroon communities, drive sales for her product, and attract new B2B consulting clients. 

From her audience, she had seen reasonable success with pre-sales for her product, but she was overwhelmed and wanted support. She was also hoping to receive media training, so she could make the most out of each visibility opportunity. 

My goal? Secure interviews on mid- and top-tier shows in the niches of education, DEI, parenting, and BIPOC-led communities. 

OUR STRATEGY

Dr. Menzies was ready to be recognized as a thought leader for Maroon communities and raise awareness of the work she was doing, so I highlighted the unique framework she had created to position her company, EmancipatED, as a go-to educational resource for Black and Brown families. 
In alignment with her values, I was careful not to pitch shows that exhibited anti-racist or non-inclusive behaviors or that would pigeonhole her as a “critical race theorist.”

HER RESULTS

We booked 15 quality podcast interviews that led to audience growth, increased product sales, and new consulting opportunities.

Some of the most notable shows include:

• Gettin’ Grown with Keia and Jade

• This Is Karen Hunter

• Cultivating H.E.R. Space with Terri Lomax with Dr. Dominique Broussard

• Fare of the Free Child with Akilah S. Richards

• Leading Equity with Sheldon L. Eakins 

“When I found Cher, I was working a full-time job and running a service and product-based business. I didn't have time to even think about pitching myself or doing the research to find aligned podcasts.

I appreciated her focus on underrepresented leaders and founders. Her "why" was compelling and made me feel like I would be safe with her.

During our time together, Cher was able to pick up the nuances in my statements, and I felt like I could trust her to stay true to her word.

Our collaboration helped me to get clear on my messaging for my business, and every time a podcast went live, I would see an uptick in sales of my product. I was also approached for several five-figure consulting contracts for my work because of my appearances on podcasts.”

— Dr. Crystal Menzies, Founder of EmancipatED

WORK WITH ME 

If you’re looking for results like Dr. Menzies’, check out my services here.