About Ginkgo PR
In the summer of 1945, a uranium atomic bomb hit Hiroshima creating a fission chain reaction equal to 16K tons of TNT.
It destroyed all life forms within a 4.4 mile radius. Or at least that’s what scientists assumed.
A collection of ginkgos, a tree that has been around for 2M years, were just 1.4 miles from the blast. And while it burned their leaves and branches, the bark was tough enough to protect the living tissue inside.
So, in the spring of 1946, just 8 short months after enduring insane amounts of radiation, the ginkgos barely skipped a beat before blooming again.
Ginkgos are the perfect representation of resilience, and members of underrepresented or marginalized groups have boatloads of it.
But we haven't capitalized on those experiences.
As a first-generation Taiwanese American woman, no one has to explain to me what it feels like to lack representation in the media, and I know I’m not the only one who has felt the sting of being systemically rejected over qualities that I can’t control.
If you’re reading this, you’ve probably been there too. I bet you’ve also witnessed how the media influences how we view ourselves, how we interact in society, and how we make decisions.
It has the power to change our perception of ourselves before we even realize it’s happened.
According to the Global Media Monitoring Project, less than 1⁄4 of those quoted in the media as experts are women. For women of color, LGBTQ+ women, or disabled women, the numbers are even more disappointing. (Total BS, right?)
That means that the media we’re consuming doesn’t represent the vast majority of us. We’re depending on people who don’t look like us and weren’t raised like us to suggest to us how to vote, how to raise our children, and how to live our lives based on their perspectives.
With all the indignant Leslie Knope energy that we can muster up, we refuse to accept that at Ginkgo PR.
That’s why we’re committed to using public relations as a mechanism to drive social change. So we can take back narratives traditionally told about underrepresented and marginalized groups and allow them to reshape those same narratives using their own voices.
Together with your story, your stance, and your beautiful face, we can create a media landscape that represents who we truly are and moves a stubborn needle toward a more tolerant, equitable world.